A Bigger Direction: Tweens, Teens and Young Adults
We're expanding and now more people will be able to love us.
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Over Summer 2015, we have been working to change that, just a little bit.
On Saturday 12th September we released new graphics on our Facebook and Twitter featuring a new tag line: Tweens, Teens and Young Adults.
What does this mean?
A ‘tween’ is between the ages of 9 to 12;
A ‘teen’ is between the ages of 13 to 19;
A young adult is between the ages of 19 to 24.
We’re expanding and growing – just like our audience. For 5 and a half years we have produced content for every type of teenager – rock fans, pop superstars, EDM ravers, future politicians, comedy fanatics, celebrity admirers, new music discoverers and everywhere in between.
Now, we’ll be doing the same – but with a larger aim, a bigger target market.
Whilst our core target audience remains the 13 to 19 teen markets, we will now have a secondary focus, expanding our audience across all of our 7 products and services to those between the ages of 9 to 24 years old.
From expanded radio schedules to suit a greater variety of shows to new podcast series, working on new live events and with different charities, managing new talent and a whole lot more. The shows and content you love will remain and only get better – but there will be shows for a whole new generation as well.
Thanks for joining us on our journey so far, we have an even bigger one ahead.