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Review: IAMSU! - I'm Gone

Soundcloud Superstar releases "I'm Gone" featuring AZURE & DUMBFOUNDEAD.

Review: IAMSU! - I'm Gone

IAMSU!

Nicolas Tyrell-Scott

W!ZARD News Author

Producer and hip-hop artist IAMSU has been cruising the realm of hip hop since 2007, he dropped his debut LP last year to minimal commercial success (no.50 on billboard) however on the digital/social media platforms his presence seem to counter these figures.

On SoundCloud he regularly racks up hundreds of thousands of streams, his production credits are growing by the year, having already worked with acts such as Tinashe and YG, he’s regularly praised by online media platforms for the mix-tapes/EP’s he’s released thus far.

On the eve of his tour next month and still relentless to prove his worth, IAMSU! dropped his latest self-produced song this week dubbed "I'm Gone" featuring AZURE & DUMBFOUNDEAD.

The production sounds very similar to the classic “Ain't Nobody” and begins with a similar arrangement to the chorus of that song, but in a produced fashion with vocals replaced by techno keyboard sonics.

The hook of the song begins with IAMSU announcing that he’s “doing this for the squad” and that he “ain’t got time for games no more”, as the production cushions his quite blatant and blunt statements.

Keeping similar sentiments as the songs hook, IAMSU begins his premiere verse on the number by re-affirmation of his worth. “Trying to flip me a play, I’m ‘bout to cook up a scheme” 'SU raps, aided by a similar production schema.

The techno atmosphere manifested through the production helps to make IAMSU’s bars sound less serious in the context of the song, whether this was his intention or not, it works and emphasizes the ability of his production to remain distinct in comparison to the song it at first reminds the listener of. IAMSU! Drops hints of his next project in the verse also “Label CEO, I got that album coming soon” he assures his audience.

In terms of the song’s features, the latter (DUMBFOUNDEAD) ousts Azure, who’s verse was unnecessary. DUMBFOUNDEAD syncs with IAMSU! On his verse and mixes the fun with the serious just like the song as a whole is trying to do. His notable lines highlight his ambitions to “son a lot of rappers like it’s father’s day” and comparing his competitors to “that’s so raven”.

As a whole the song, is a cool and mellow one for IAMSU! The bars aren’t amazing, his production value definitely takes prominence on this one and shows that he can take an old classic as a starting block and make it his own.

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