Interview with Yungblud
Singing about a generation misunderstood, Yungblud is about to become a hugely important young voice.
Daisy Maskell (interview), James Gilmore (text)
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Yungblud may just be about to become one of the most important young voices on this planet.
That's a big statement to say, but we're being serious. It doesn't even take a 2 minute conversation with the artist to realise that his brand of "speaking truth to those willing to ignore it" could have world-changing consequences. Luckily, we were able to spend 20 minutes with him.
When we phoned Yungblud - also known as nearly-20 year old Dominic Harrison - he had just landed in L.A. returning from a trip in the UK. Despite the fact he was born in Doncaster, England he now spends much of his time travelling around the world, spreading his music and the messages so deeply integrated within it. In fact, if you look at his calendar, there's hardly a continent that he isn't visiting over the next 12 months.
He tells us that he grew up misunderstood. Having been diagnosed with ADHD at a young age, he got in a lot of trouble at school for the things that ultimately make him the stand-out artist that he is today. For one, his abundance of energy, although it may be "disruptive" in a classroom, makes him a hugely exciting live act; for second, his insistence on always saying what is on his mind is the trait enabling him to speak authentically to a whole generation - although, you can see why when this leads to telling the head teacher to "F off"... it can cause some trouble!
So, at the age of 16 Yungblud left school and moved to London to pursue a career in music - a path which resulted in him getting signed to Geffen Records in L.A., where he spends much of his time now, making the music that he was born to make.
Heavily inspired by the likes of Jamie T and the Arctic Monkeys (we can't repeat the words he said in response to what he would do if Alex Turner wanted to jam!) the underlying message across his music is the idea of our generation being a generation misunderstood. As he sings on single 'Psychotic Kids': "My mum thinks I'm on heroin, and my dad just thinks I'm gone". Yungblud dreams of living in a liberal world, whilst the world around him is obsessed on outdated ideas; with the people making the decisions not being the ones truly impacted by them.
From our conversations, it becomes clear what Yungblud has been able to do better than many of those before him: Whilst his message is strong, his music is even stronger. For example, single 'I Love You, Will You Marry Me' (a true story about a man who proposed to a woman through graffiti in an estate which ended up being commercialised, whilst the woman died and the man is homeless) or 'Medication' (about society's obsession with prescribing medication to cover up issues) - these have hugely impactful messages, but are also genuinely great songs.
With new album '21st Century Liability' having come out on 6th July 2018, one thing is very clear: It's only a matter of time until Yungblud's message reaches the masses. And, when it does, it will be his world, and we'll just be living in it.
Daisy Maskell interviewed Yungblud about his new album, creative process and a generation misunderstood.
Broadcasted exclusively worldwide on W!ZARD Radio Station.
Daisy Maskell interviews Yungblud
Daisy Maskell interviews Yungblud about his new album, creative process and a generation misunderstood. (15 minutes)
Listen to '21st Century Liability', the new album by Yungblud in it's entirety now.