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ReverbNation Discover | When should I start thinking about merchandise?

We invite budding musicians to submit their questions about the music industry.

ReverbNation Discover | When should I start thinking about merchandise?

Justin Bieber and his merchandise designer Jerry Lorenzo at the Purpose World Tour pop-up store in Soho in May.

ReverbNation Discover

W!ZARD News Author

ReverbNation Discover is the only place to discover fresh new artists, as well as to gain music industry insight and expertise on how to fulfil your music career ambitions – with help from ReverbNation’s platform for new artists and it’s expert insight into all different aspects of the music industry.

Listen to new episodes every other Friday, from 7pm (UK), only on W!ZARD Radio Station.


One of the elements of being an artist that is often not spoken about is the "selling" part of it - engaging fans to the point whereby they are willing to part with money in order to "buy in" to your brand. This includes buying records, concert tickets and, of course, merchandise.

The music merchandise business has seen a significant increase over the past few years, with artists such as Kanye West, Justin Bieber and The 1975 taking things to the next level and releasing merch which is more representative of high-end fashion ranges than a gig T-Shirt. As producing merchandise becomes more accessible for artists of many different levels one things becomes clearer than ever: timing is key.

On the latest "Questions & Answers" segment on ReverbNation Discover, we answered the listener-submitted question: When should I start thinking about merchandise?

Listen to James Gilmore replying to the listener’s question and gain that crucial insight to push your music career ambitions in the clip below.

Broadcasted exclusively worldwide on W!ZARD Radio Station.

When should I start thinking about merchandise?

James Gilmore replies to a listener questions - this week, he offers insight into launching your own merchandise. (5 minutes)

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